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About us

WECO is born out of first-hand experience of the commercial, legal, and technological challenges that any audiovisual work faces throughout its different stages of life. That is why experts in film, finance, and technology have come together to provide support and put all our knowledge at the service of the industry.

Franco Barra

General Project Management

Franco Barra

WECO Founder

LinkedIn

His entrepreneurial spirit has led him to take part in different business initiatives in the audiovisual industry in Argentina, the United States, and now in Spain. After serving as financial and commercial director in various organisations, he has spent the last 10 years working as a financial and business consultant in major international audiovisual projects, including the successful miniseries "La chica que limpia" and the Oscar-nominated film "Los Delincuentes".

Chief Financial Officer

Marcos Dabbene

LinkedIn

With over 20 years of international experience, including managerial roles at Big4 firms in Argentina and Spain, he is a specialist in financial structuring, cost analysis, and business forecasting. At WECO, he contributes a strategic and rigorous approach focused on resource optimisation, financial planning, and the economic sustainability of projects.

Marcos Dabbene
Octavio Nadal

Commercial Director

Octavio Nadal

LinkedIn

He has over 15 years’ experience as a distributor and international sales agent, specialising in Argentine films and also representing works from across Latin America. His previous experience includes holding the position of commercial manager at Patagonik Films Group, one of the region’s leading production companies, behind successes such as "Nine Queens" and "Son of the Bride".

Legal Affairs

Tamara Novakovich

LinkedIn

Legal expert and partner at Suaya, Memelsdorff & Asociados, one of the leading legal teams in copyright and audiovisual content rights in Latin America.

Tamara Novakovich
Ariel Gonella

Chief Technology Officer

Ariel Gonella

LinkedIn

Ariel is a specialist in the execution and leadership of high-impact technology projects. His broad and varied experience has enabled him to play an active role in the digital transformation of different sectors, with his latest challenge being the audiovisual industry.